And we got this last article of Wheeled anti-crisis strategies.
From reading Blue Ocean approach and procedures, you can get many suggestions for a more structured and in setting a strategic path of recovery company.
Specifically, and with a perspective more than marketing, we suggest these other very interesting strategies:
We have seen that one of the basic ways to sell More is to extend the global demand and find new customers, this can be done either with current products, and with those to come, they are complementary, is profoundly different than your product lines.
A key to activate this process inherent in holding the body is not only understand who our current customers (with reference to the market), but also non-customers (or at least not yet).
In fact, at any time, there will be:
· Current Customers in the portfolio, who appreciate the company and that your offer will be encouraged to buy more, by means of price, promotion, communication and distribution, or selling them other products, additional optical or trading up or trading down. The opportunity to grow in this way we are, but are not huge ...
· Future Not Customers who are still in the market, but they are marginal buyers who buy little or very often and they use multiple vendors. I'm on the edge of the market and are waiting to lift ourselves out.
· not Hostile Customers are those who know the products but do not appreciate them because they are very expensive or out of their reach, are potential customers who otherwise meet their needs and express an unexplored question waiting to be grasped .
. Customers unexplored, are customers who are in areas far away from your and no one has ever tried to serve with a technology, product and marketing as your ....
then concentrate on the characteristics of these different levels of customers, try to understand what they are similar or differ from each other.
In particular, ask these questions: Do not
Future Customers : What are the main reasons why prospective customers do not want to leave the industry? Look for patterns in common, not the differences. You will understand how to de-segment the market and unlock this latent demand!
not Hostile Customers: Do the same for this group
Customer unexplored: and for this ....
And finally,
If you want to beat the competition, do not just play with the lever price.
This is extremely likely that your product is treated as a commodity.
If you stick in the product, pricing and marketing copy to the competitors, you're driving a car but constantly looking in the rearview mirror.
The Benchmark serves only to understand what was behind, not to innovate.
looking to lead the company above the road.
It runs faster. Meeting the customer. Meeting for profits.
Until next time!
Antonio Ferrandina
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