This article describes the different business models that can be adopted for entry on the Internet.
E 'key, in fact, understand what kind of approach should be adopted in order to operate on the network.
propose the formulas of the best-known business. The
showcase is the first way of being present on the internet for a company. As you can imagine, defines a way of proceeding very cautious and prudent, a little dangerous, typical of a waiting position, which is useful to generate leads from presence in search engines and hit the distribution costs of the documentation of business (online catalog instead of the brochure).
The catalog also on the network compared to traditional brochures, has the ability to provide a greater depth and a constant adjustment of the properties of the products and their prices.
In some cases, however, that the presence on the Internet is represented as brand site, whose purpose is primarily to increase the brand awareness in the user, thus giving rise to sales through its distributors both on and off line.
Economies: Another fine entry on the web savings and the network is a very effective means to achieve substantial savings (postage, telephone, etc.). In any case, finally, it is common that they yield economies of nature management and organization: an improvement in the distribution of resources often gives rise to savings elusive and indirect, but maybe not very important calculable.
Branding . A company that chooses the Internet mainly to "do branding" aims to achieve a distinctive competitive positioning of price or quality.
Customer Service: the company's online presence helps in increasing a strong relationship with existing customers, providing them with after-sales service high standing and gaining valuable feedback to guide the strategy, including off-line.
Generating database . The site can be a source of data on potential customers: the names, addresses, preferences, purchasing patterns. It 'important to utilize the specificity of the medium Internet for go deeper in search of the segment-of-one.
sale of advertising (Media Model): in this case, the company's Web site promises to be an instrument to propagate through the attractive nature of its editorial content, advertisements for other companies. More than in the other hand, the content of the website is the critical element.
Generation offline sales: it is a crossover model in which the part of exploration, research and selection is made on-line, while the sale is off-line
Electronic Commerce: the development of trade volumes teleinformatics remains, however, the motive of any more attractive to companies eager to enter the network.
Imagine an example of these models in fact you know and then apply to your company.
Do it now!
you soon!
Antonio Ferrandina
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