begin a series of contributions on planning applied to the Web
Starting from the very concept.
WebMarketing.
It is a term that has its own charm, but as sometimes happens, you run the risk of taking a concept, made relevant by the English language, and get a nice name refined and prestigious of which is end to abuse in speeches, conferences and articles.
we can say that web marketing is the marketing applied to the network, with some new principle, because we talk about websites, online advertising initiatives, metrics, and so on.
If, in fact, the Internet and new technologies offer exciting new tools to those involved in marketing, it is also true that they will face new problems such as the opportunity to harmonize with those traditional businesses online, a task anything but easy.
Another key aspect that differentiates the business is done, or rather, the work on the internet compared to what happens in real world concerns communication.
There is a strong difference between what can the Internet and traditional media. If television and the press can cover a large number of potential customers, often with a small segment on the web is fundamental to limit the exact target.
Some frequently asked questions then are:
The laws of marketing are also valid on the network?
E ' essential to develop a new model?
Certainly it is necessary to develop new conceptual framework, trying to establish points to think about and benchmark from which to set different strategies for success in the digital world.
Basically, the web marketing for us is not and can not be a new Marketing, divorced from the classical approach to strategic and operational, but a way of working that may utilize the new medium (Internet) and can also make calculations very last traditional discipline, or if we are on the mainland, thanks to contextualization of the results of redemption and interactivity.
you soon!
Antonio Ferrandina
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