A marketing consultant has called for a rapid and practical guide to the preparation of marketing plan .
something that helps you write a marketing plan within a few days, once you have collected all necessary data.
not a collection of techniques - however, also already discussed in other parts of the blog - but pills, notes, useful to understand the rationale, the essence of the different stages of marketing planning.
From this request, the project was born of a series of articles - 7 items - which could condense the dozens of contributions already present in this blog.
This project, paraphrasing some well-known success publications on the net, we actually called:
How to write the marketing plan in seven days
And this is just the first day :
Organising Plan Lineup
The structure that we recommend collecting data , exposition, in the design of the document is as follows:
1. Summary
2. Analysis of internal and external situations
3. Selection of Development and Marketing Strategies
4. Identification of Economic and Financial Aspects
5. Implementation and Control
In the preliminary - Summary - is adequate to determine the name of the company, the goals of the plan, senders and recipients, his team and also summarize the contents.
In Part Two - Analysis of the situation - can be carried out extensive evaluation of all aspects mercatistici, environmental and business and the analysis of the situation and information reservoir that will take the lead in the consecutive determination of marketing strategies, expected in third part of the plan (Marketing Strategy).
described in this section shall be the whole system design in relation to the markets to deal with, the products to be used, how placement business.
E 'then should continue with a fourth part - Economic and financial - in which strategies need to be connected with the volumes of sales, the opportunities for economic balance, the contribution margins at various levels of product-market.
Finally, the plan must end with one hand - called Implementation and Control - which must show the operational programs for the implementation of strategies - technical, economic, financial and human, phases, time - and how as it deemed most appropriate to follow the processes set in motion.
must be drawn to the organizational structure commercial responsibilities, ways of coordination.
As a final step is preferable to provide a contingency plan to use in case of changes or just satisfying serious difficulties requiring action taken for the reorganization.
And for the first day of How to write a marketing plan in seven days it!
soon!
Antonio Ferrandina , Marketing Specialist
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