In this paper we address the analysis of the internal and external situations, the discourse of market research and data to be inserted.
What to write about it?
should try to understand, when studying the market, especially if it is launch a new product or service, what will be the trend and rate of market growth, but also what are the key competitors.
Market Trend
In the present market trends, think strategically. What
are the factors that are changing the market or the business?
may develop new needs, lifestyles and trends that affect the ways of conduct and purchasing habits?
Understanding market trends in advance to allow time to grasp even the smallest development opportunities to secure a competitive advantage.
Growth Market
represents the growth of your market.
Understand what will be the rate of market development is necessary for the prediction of potential future business.
E 'useful indication of the views of specialists, consultants and associations.
You have to understand if the rate of growth is more significant when expressed in terms of the number of potential customers, sales value in perspective, projects completed, etc..
set realistic expectations.
Competition
data on competition can be found in reports by kind of industry associations, economic data and public budget, in consultation with business websites, purchasing databases.
It 'important to understand what the turnover and market shares, the sources of competitive advantage and future strategies.
There are websites where to find free and easy market information?
Subscribe to the newsletter can MARKETING PLANNER have the complete list of sites that I use to have prompt and free of statistical resources.
For now I must point out the following websites:
http://www.massmarket.it/
site dedicated to the provision of information industry sector related to mass markets. The data are
ACNielsen, Istat, GDO Week. The reports are concise and a bit dated, but useful to get an overview of the products of large retailers.
http://www.databank.it/
Site dedicated to information services for commercial and industrial market by one of the best-known research firm. By registering for free you can access the database by product sector and micro - sector Industry Brief, updated 1-2 years earlier.
http://www.cerved.it/
Portal of the largest database of professional information for businesses. Many reports are available free and an interesting analysis service with competitive rates and graphics positioning.
Once your information pack is ready we are ready for segmentation, targeting and positioning of our products .
soon!
Antonio Ferrandina , Marketing Specialist
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