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How do you write the plan web marketing: segmentation, target and positioning

Continuing steps to create a web marketing plan , we must speak of segmentation, targeting and positioning.

A segment is a group of persons or companies with the same or very similar characteristics, the target is the part or segment or range segments of the subject of marketing.

Because these choices are so important?

Establish a policy of partition is equivalent to giving a certain unique dimension to your target market, choose the target and means to limit the field of battle, prioritizing strategies and resources.

segmentation and targeting can, however, for each firm to measure its commitments with the most promising opportunities, responding to a highly organized series of reasons, including:
- qualification and thus higher efficiency of the processes and skills commercial and non
- more detailed assessment of the context mercatistico (competition, customers, suppliers, etc.)..

Among the problematic issues related to the effort of segmentation and targeting can include a reduction instead of economies of scale and increased costs and structural variables.

A good strategy for hedging the market, arising from conscious choices of segmentation, targeting and positioning, it is useful to
- identify current and potential customers;
- describe the market share;
- control most of the competitors I note,
- finalize the objectives and marketing strategies.

In particular, techniques for phase separation and prioritization are many and varied: certain empirical, statistical and other analytical and in part we have already discussed in the articles of this blog dedicated to the marketing plan in general and to plan new product launches .

However, you need:
- some market analysis to identify potential customers, resulting in profiles of demographic, social, psychological and behavioral, especially in relation to the Internet.
- then customers should be divided into different groups (segmentation) and define the needs and expectations for each group.
- Then, use multicriteria grid for the choice of target
- Finally, analytical and empirical matrices positioning to place the commercial

soon!

Antonio Ferrandina , Marketing Specialist