After reviewing briefly the main choices Marketing On Line Marketing pass the examination of Operational , it is clear, however, that the particular nature of the Internet there will lead to special emphasis on communication tools.
We will stop on the levers of
communication, advertising and promotion who find their carrier on the Web or other on-line (cd tools below-the-web).
A first specification is that the old media intrusive push (push) insisted the information to the market. This is the case of television communication in which the news is divided into channels and programs that require the concomitant presence of the viewer.
In the new media to the consumer to pull out (pull) the information sought in an active way. For example, when you query a search engine the answer that is provided is specific and is expressed in the question posed. In this
interactive framework, and find space to pull the mass media - advertising and promotional - Web Marketing.
In general, the formulas of the campaigns can be ...
Content based
This mode allows you to design the promotional campaign involving, for example, the commercial content of the SMS services.
Example: Financial Products sms services the finance
Profile based
This mode allows you to plan the campaign by selecting the target audience according to the following characteristics:
1) socio-demographic
2) expressed interest
3) lifestyle
Example: Target graduates for recruiting activities
Although sometimes there is a confusion of forms, tools and channels, you must specify that there is a clear distinction between the formulas of communication, advertising, promotion (press releases, newsletters, ads, links, chat, events, sponsorships, affiliate programs, viral marketing, etc..) tools (banners, advertorials, interstitial, etc..), and the average vehicle (Website, e-mail, mailing lists, newsgroups, chat lines, search engine, SMS, etc.)..
Below, we list the main streets of momentum and support (formulas):
1. Press
2. Announcement
3. Link
4. Newsletter.
5. Chat
6. Event.
7. Sponsorship
8. Viral Marketing
It will deepen the values \u200b\u200bin the next work ...
soon!
Antonio Ferrandina , Marketing Specialist
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