continue our exposure promotion and communication tools of Web Marketing .
In the previous article we talked about
1. Press
2. Announcement
3. Link
4. Newsletter.
5. Chat
6. event.
discussed in this article of sponsorship and viral marketing.
Sponsor: E 'a technique that has not significantly different to what happens off-line.
The sponsorship allows you to enter a message in the most sensible, setting a relationship between the content of the publisher and the company logo.
Objectives of a sponsorship may be, first, the affirmation of the creation of brand awareness and traffic to the advertiser's site, perhaps through an action of co-branding.
The sponsorship may have different levels of intensity: you can choose to see the emergence of the brand on the whole site or only in some sections.
This allows you to separate the areas most relevant to what you want to support.
The effectiveness of a sponsorship is in fact not only due to the traffic generated from the site "owner" but also from a real correlation between editorial content and communication. The sponsorship of a website, especially high traffic, it may be an extensive and expensive.
Viral Marketing: This expression is the classic Word of Mouth on the Internet. It 'an instrument typically spread by e-mail and Web
below the essential elements of Viral Marketing are
1) Low dispersion of contacts;
2) high interaction with the ability to enter registration form, numbers recall automatically jump to link access to web sites, couponing,
3) high degree of customization of the contents of the bid;
4) strong readiness to buy from users who have requested to receive offers for certain products / services.
In the next article, after speaking of the levers and tools, we will discuss the technical tools of the Web Marketing , namely banners, advertorials, sister window, rich media, websites, email, newsgroups, e- zine, search engines, sms.
you soon!
Antonio Ferrandina , Marketing Specialist
0 comments:
Post a Comment