Our model - the Vitamin-Marketing - seeks to develop the company, bringing new products to create, to imagine new markets, to understand how to aggregate demand and customers, to diversify its business.
Crisis aside, every company needs to improve its product portfolio, find solutions and new retail formats, otherwise the formula business is aging and does not regenerate
In times of crisis, this attitude becomes even more pressing because the orders below, and the revenue languishes.
Customer orientation in this way helps to open the borders of the market thinking of uncontaminated areas or to new applications for customers not yet disputed, "not customers."
This recent approach, the better chance, in some ways, revolutionary (and even economic lines under the skin) was promoted by two major scholars of management. In
Vitamin-Marketing then we can also use the so-called Blue Ocean Strategy ie Blue Ocean Strategy.
Rather than competing within the confines of the current field or try to steal customers to rivals (Bloody [Bloody] or Red Ocean Strategy): Professors W. Chan Kim and Renée Mauborgne have suggested the new Blue Ocean Strategy, which makes the competition irrelevant.
not think that, at a time of crisis, create new markets at low cost model will be useful?
not need an answer ...
According
Kim and Mauborgne, competing in crowded areas there is no way to sustain high profits for the long term, because, most of the time, the competition is only on price.
The real opportunity is to create blue oceans , namely new areas of uncontested market space.
Of course competition is important.
But putting the emphasis on competition and competitive advantage, according to the authors, scholars, companies and consultants have ignored two - and far more lucrative - tasks of strategy:
1. Find and develop blue oceans and
2. Exploit and protect blue oceans . In blue oceans
demand has created almost from scratch and there is ample opportunity to develop profitable and fast.
There are two ways to create blue oceans :
1. One is to launch completely new industries, as it did, for example, the eBay online auction.
2. Create blue ocean from a red ocean when a company expands the boundaries of an existing field.
trivializing the Blue Ocean Strategy , no matter the size of the enterprise, but the innovative value of managerial decisions.
not have a choice between raising the perceived value of the products or reduce costs production, as occurs in incremental innovation-oriented activities. In the approach
Blue Ocean, it is called, instead, to increase profitability by creating products of high perceived value and at the same low cost of production.
We'll talk more in future articles!
you soon!
Antonio Ferrandina
0 comments:
Post a Comment