In this article we will talk about distribution.
The choice of the number of stages that the product / service to be launched must cross to reach the market typically falls in the decisions concerning the distribution and channel length.
The latter may also be divided into direct and indirect. The indirect one is suitable for further subdivision, short and long.
channels direct producer-consumer, exclude the involvement of intermediaries whose presence is scheduled in indirect, in the person of retailers about whether or wholesalers, retailers or indirect network if long.
the generality of market situations, there is often the use of different distribution channels and to stimulate competition between the channels for reaching target geographically or with different buying habits.
In summary
The forms of distribution through which you can reach the target are:
· structure stores its ;
· direct marketing: selling door-to-door service, post sales, catalog sales, auto sales, telemarketing, television sales, sales on-line.
· employee sales force;
· multilevel marketing.
A particular need here to reserve online sales and all 'Internet Marketing .
But we talk about it next time!
Antonio Ferrandina , Marketing Specialist
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