At this time there is nothing to talk about economic crisis, finance and business.
So what?
Too often we hear that the marketing works only when things go well , when the market pulls and the products they sell easily.
A well-thought out the truest otherwise.
When companies see lower sales and profits, are to set up anti-crisis strategies specific favorable conditions to recover and rebuild an existing development that no longer exists.
Locate a valid prescription for all countries is not possible, every company, since it can define their own strategies in line with its objectives, with the market, and its competitive position.
None better than us, know your market, the characteristics and peculiarities that distinguish it and, above all, no one knows better than us the weaknesses and dangers faced by their company.
We thought, therefore, to write some tips to help companies in distress and recover, through the marketing and marketing plan to raise.
In these contributions will not be found, therefore, already pre-packaged solutions, but lots of ideas and strategic trade.
Marketing Tips but also organizational and management that may indicate new ways to beat.
clear right away that the strategies, tactics, tricks that were cut just illustrate the need for recovery in relation to the current crisis, but they are powerful tools for growth, for which, we believe, that once passed the time of uncertainty can be taken to put the turbo stable development of enterprises.
To do this, we needed a model, even metaphorically, that would allow us to frame business problems quickly by providing a protocol for action.
The model chosen was that therapeutic .
crisis, the decline in sales and profits can be seen, in fact, an attack outside of the health of the firm, whose ability to answer related to the immune system, economic forces, technological and financial experience of management, but also that external aid can be provided to combat the malaise and strengthen the body.
When illness strikes, you can support the affected person with various treatments, medical treatments that address both the symptom and the specific causes of discomfort.
arises from this consideration, the concept of Marketing Anti-Crisis © , like all the different protocols of action of therapeutic tools to reduce the economic burden on the company, to combat the influence and stimulate the recovery, with the appropriate tonic and invigorating.
The medicine cabinet of the Anti-Crisis Marketing will then fast means of first aid, to reduce the immediate effects and symptoms, but even more powerful tools and deep to fight the attack, as well as energy products and eutrophic to allow a structural reinforcement of the company, a more stable and steady growth over time.
We have therefore divided the Marketing Kit Anti-Crisis in 3 sections: 1
. Aspirin-Marketing © , a complex of strategies, policies, tactics and cunning business, with fast-acting and temporary support for sales and business profits. Aspirin-Marketing is not fighting to end the crisis because no impact on the concepts of product-service, on the implementation or commercial organization. And yet, however, can be a marketing valid, because it allows companies to take a breath, reallocate resources, to combat the most evident effects of the illness.
2. Penicillin-Marketing ©, set of measures that modulate a different and more powerful marketing mix to better present the commercial to promote it, distribute it, to make it enjoyable, while respecting the original product-market combinations. We are looking for socially and technologically advanced systems that cost little and have the greatest efficacy.
3. Vitamin-Marketing ©, that, as a tonic, seeks to develop the company, bringing new products to create, to imagine new markets, to understand how to aggregate demand and customers in a creative way to diversify their business.
These ideas can be used to draw up a proper marketing plan for revitalizing !
Who is it, then, this type of intervention?
To all those who need to concepts, simple and effective to reduce the effects of the crisis on businesses and facilitate their recovery.
Firstly
- entrepreneurs, marketing and planning, which requires a conceptual and operational guidance, consultants and professionals who need an anti-crisis kit ready for use.
Apart from measures suggest that, we want to stigmatize, before closing this brief introduction, the following concept:
We are firmly convinced that a crisis should not be seen, by force, as an absolutely negative, but also as an opportunity to grow.
As suggested by the etymology of the word crisis, which indicates pass, phase:
E 're-considering the economic situation from a different perspective.
Taking the example of the Chinese language, where the word crisis is represented by two characters:
means the first problem, the second opportunity.
As we shall see, the need to revise their way of marketing can be an opportunity that was lacking to enable a formal process of planning, to look around, to return to observe the market, capturing more instances.
crisis, the apparent disease to grow ...
The so-called fever of growth, as suggested by our grandmothers and mothers, when we were kids and we stayed in bed for 3-4 days.
We got up a bit 'tired and a bit' thinner, but with a few inches in height ... more
Is there anyone who does not want to grow?!
the next with our engineers. initial suggestions for companies in trouble ....
Good Job!
Antonio Ferrandina , Marketing Specialist
